Then the video arrived! Seizing the moment to dance through the streets, Lamar visually displays how that which plagues his home city of Compton, and within the Black community more broadly, can be dispelled with the power of music, dance, culture, and yes, love. This video is a call-to-arms, asking us to reinvest in ourselves as Black people. It couldn’t be any clearer that he is indeed speaking directly to Black folk, when Ron Isley himself makes the Cadillac cameo and Kendrick ends the video in his throne, with a queen braiding his crown.
Watch the video below. And celebrate yourself and your culture today.