Generally speaking, humans like to pride ourselves on being individualistic. We like to think that we are clever enough and independent enough to have our own tastes and our own original perspectives. But that is not so true with this latest article from The Atlantic. Written by senior editor Derek Thompson, this piece explores how record labels are able to track trends to discover what makes a pop hit. Using the popular music app “Shazam”, this is a key example of how technology has shifted the music culture of today.
A lot of thoughts can be generated by this. Is this why genre lines are being blurred? Is this why it’s hard to differentiate a Katy Perry song from a Rihanna piece? And what does this mean for new artists trying to break into the industry? Soul artists? Read the full article below and check out the PBS Newshour Video to also learn more about “The Shazam Effect”.
Predicting the Next Pop Hit : The Shazam Effect