This is an intriguing look into the blending of commerce and one’s social map. JWT always does a pretty thorough job. According to their site and the research, Social Commerce examines three trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. We look at what innovative retailers and others are doing in these areas, as well as whats driving each trend and the significance and potential for marketers. The report also spotlights things to watch in Social Commerce, from apps that enable sharing while shopping to Facebook Credits.”
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