Jay Z Decoded now the liner of new Gucci Jacket

No, we cannot make this up. Jay Z has created quite a stir with his new book, Decoded, which claims to explain many of his lyrics from his career. Now, pages of the book are showing up in the strangest places, like the jacket in the photo above. We love it. It’s a unique way of garnering press for the release and is quite guerilla….is that even a term to describe this type of marketing anymore. Either way, good look Jay.

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