So, we are fresh off an amazing weekend at the 2016 Urbanworld Film Festival in Times Square and when we heard Drizzy Drake had a short film out, we were pretty excited. Would this be like Beyonce‘s Lemonade and blow folks away with its musicality and stunning visuals? Or would it be like Frank Ocean’s moody industry rattling Endless?
Welp….it is neither. The “film” finds Drake feeling introspective about his current life of “drinking more, smoking more” and includes some footage of him rapping as a kid along with various video montages and Drake looking pretty emo throughout. While presumingly walking through “the 6” with his woes, Drake slips into a slight Canadian Patois accent which is pretty much the most entertaining part of this presentation. Even with the lack of a real story per se, we are pretty sure his most hard core fans will eat this up and appreciate the small look into some of his life. Our staff didn’t fully understand the point of this but it is what it is. We really wish he would have put a lot more creativity into this.
More from Drake’s YouTube Channel:
Earlier today, Drakeconfirmed that his VIEWS-inspired short film, “Please Forgive Me,” will be dropping tonight, ahead of the previously announced date of September 30. Apple Music seems to be involved with the release of everything Drake-related these days, and indeed, the streaming platform has now revealed that it will exclusively share “Please Forgive Me” tonight at 12AM ET/9PM PT.
Upon announcing “Please Forgive Me” last month, Drake revealed that the film would feature music from VIEWS, though it’s unclear if that means it will contain a series of interconnected music videos like Beyonce’s “Lemonade” film (or “visual album”). Earlier this month, “Child’s Play” became the first VIEWS track to receive the video treatment, aside from last year’s video to “Hotline Bling” (a VIEWS bonus track). Though the “Child’s Play” video, starring Tyra Banks and over 12 minutes in runtime, was something of a short film in itself.
In early 2015, Drake shared an almost 15-minute short film called “Jungle” one day before the release of If You’re Reading This It’s Too Late. The film included music from IYRTITL but no typical music video renditions of any of the songs. See all of Drake’s Instagram posts in support of “Please Forgive Me,” including a couple of new film posters, below. They seem to snow snapshots from the film, and one shows Jamaican dancehall star Popcaan, a good friend and collaborator of Drake’s. “Please Forgive Me” is directed by famed music video director Anthony Mandler, whose past work with Drake includes the videos to “Over,” “Find Your Love,” and “Miss Me.” OVO’s chief producer and co-founder Noah “40” Shebib is responsible for the score.