Burger King Pulls Controversial Mary J. Blige Fried Chicken Ads
April 3, 2012
According to several sources including BlackEnterprise.com, Burger King has decided to pull the controversial ads, which feature the Queen of Hip Hop soul, Mary J. Blige, singing and dancing to increase sales of its new friend chicken products.
Though the damage (to Mary’s J. Blige’s brand) has already been done, the infamous Burger King chicken wraps ad featuring the mega-platinum star has mysteriously disappeared from the fast food chain’s YouTube (and thus can’t be easily obtained elsewhere).
(Reportedly, the commercial was removed due to “copyright issues,” a notion I give an even stronger side-eye to as well.)
The television spot, which featured Blige singing the ingredients to chicken wraps in a song reminiscent of a Top 40 hit (as a comical group of patrons Bankhead Bounce and Raise the Roof), had many reactions — mostly negative — from raised eyebrows to utter disgust, and reminded many of us that stereotypes of dancing, singing, and chicken-loving black people still remain prevalent in the hearts and minds of advertisers.
Not only that, but it’s to be noted that late-night talk show host Jay Leno and oh-so-fine soccer superstarDavid Beckham both have recent Burger King commercials, yet those do not include them making a mockery of their brands. (So you won’t see Beckham dancing around, doing foot tricks with nuggets, nor will you see Jay Leno singing any ditties.)
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