Nielsen Research: The African-American Consumer – FREE PDF DOWNLOAD

20 October 2011 by Leave a Comment

Nielsen Report African American Consumer

From Nielsen.com:

As businesses  look for opportunities to grow their companies and gain market share, it is critical that they understand new and emerging demands from consumers. It is also important for consumers to understand the value of their purchasing power as well.

To address the growing needs of this diverse consumer group, Nielsen and the National Newspaper Publishers Association (NNPA) have developed The State of the African-American Consumer Report.

 

Key findings in the report include:

Demographics

  • The number of African-American households earning $75,000 or higher grew by almost 64%, a rate close to 12% greater than the change in the overall population’s earning between 2000 and 2009.
  • The percentage of African-Americans attending college or earning a degree has increased to 45% for men and 53% for women (adults 25+).

Television

  • The average African-American household spends about seven hours, 12 minutes daily watching TV – 213 hours a month – which is 40% more viewing time spent than the overall population.
  • 12.5 million African-American households helped make last year’s Super Bowl XLV the most watched Super Bowl ever.

Mobile

  • African-Americans use more than double the amount of mobile phone voice minutes compared to Whites – 1,298 minutes a month vs. 606.
  • African-Americans send/receive on average 907 text messages.
  • 33% of all African-Americans own a smart phone

Consumer

  • African-Americans may spend less on each shopping trip, but they make the most trips – 167 – annually of any other group.
  • African-Americans in higher income brackets, spend 300% more in higher-end retail grocers, more than any other high income household.
  • African-Americans over-index on purchases of health and beauty products, household cleaning items, clothes, food and electronics to name a few.

Online

  • During July 2011, there were 23.9 million active African-American internet users.
  • African-Americans are 30% more likely to visit Twitter.
  • Top online purchases for African-Americans in the last six months included:
    • Airline tickets/reservations
    • Hotel reservations
    • Any clothes/shoes/accessories
    • Women’s clothes/shoes/accessories
    • Men’s clothes/shoes/accessories

 

Free Nielsen Research Report Download The African American Consumer

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The Original 7ven AKA The Time featuring Morris Day, Jimmy Jam and Terry Lewis, Jesse Johnson TEASER TRAILER

14 October 2011 by 2 Comments

For years, we have been dreaming of this super group to really come back in its original form.  Like Aaron Hall sung in that song by Guy, “My dreams are now reality!”  All of the original band members of the Time have reunited.  One of the funkiest outfits to come out of the Minneapolis invasion of the ’80s, The Time personified Cool for young Black kids in ‘hoods across America, including mine on Capital Hill in Washington, D.C.  I recall my uncle, who was a DJ at the time, getting the Time’s first album and thinking the synth lines, bass and guitar were seriously reminiscent of another Twin Cities son, Prince.  As we would later learn, Prince was at the helm in the studio and The Time would emerge as the mirror image of Prince’s more testosterone filled alter-ego.  We are eagerly awaiting the music that is beginning to surface from this reunited powerhouse of a group.  Stay tuned!

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N’Dambi Live in Concert “Can’t Hardly Wait” at Brooklyn Academy of Music – Front Row Video

9 October 2011 by Leave a Comment

We thoroughly enjoyed this incredible show recently at the Brooklyn Academy of Music in the Fort Greene neighborhood in Brooklyn, NY.  N’Dambi has been putting out great music for years and it was great to see so many folks come out to support her.  Check this video we shot of her radio friendly “Can’t Hardly Wait”.


Tell us what you think below!

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Mos Def with Brooklyn Philharmonic + Talib Kweli + Pharoahe Monch + Res + FREE = RESTORATION ROCKS FESTIVAL 2011, October 8, 2011 Brooklyn, NY

7 October 2011 by Leave a Comment

Who won’t be out at this meeting of hip hop royalty in one of the biggest ‘hoods anywhere.  Right in the heart of the Bedford-Stuyvesant neighborhood of Brooklyn, NY, this festival, which is celebrating its 5th year anniversary, is a must attend for anyone near the City.

Come join the Soulhead staff in welcoming Idle Warship (Talib Kweli & Res), along with Pharoahe Monch and Mos Def with the Brooklyn Philharmonic.  This is sure to be a very packed event so get there early.  We can’t wait to see what to expect but we know there will be much more in store than is on the bill.  There always is.  Look for several cameos as well as local celebrities to show out for this Fall spectacular which will be fun, entertaining and promoting healthier living.

Shout out to Danny Castro and Anthony Marshall from Lyricist Lounge and Akiima Price of Akiima Price Consulting for looking out for us on this one.

DETAILS

Lineup:

  • Idle Warship (Talib Kweli + Res)
  • Pharoahe Monch
  • The Brooklyn Philharmonic featuring Mos Def
  • Homeboy Sandman
  • Farrah Burns

+ Many More

Price: Free

Location: Fulton Street, between Marcy and Brooklyn Avenue

Directions: Subway (A/C train to Nostrand Avenue).

Sponsors: Restoration Plaza, Lyricist Lounge, Centric, Pratt Center, Rockefeller Foundation

Weather Forecast:

Sunny, Lo-mid 70′s

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How To Make It In America – The Mixtape: Volume 2 – FREE MP3 DOWNLOAD

5 October 2011 by 1 Comment

From GiantStep.net:

Following last year’s success of How To Make It In America: The Mixtape, HBO celebrates the launch of the new season with Volume 2, presented by Broke Mogul and Mick Boogie. The mixtape is inspired by the show, and the music spans various genres from hip-hop and house, to edgy alternative bands, singer/songwriters, and music producers. Featured artists include Theophilus London, M83, Little Dragon, Blood Orange, and many more.

How To Make It In America stars Bryan Greenberg, Victor Rasuk, Luis Guzman, Lake Bell, Eddie Kaye Thomas, and hit recording artist Scott “Kid Cudi” Mescudi. It follows them as they hustle their way through New York City to achieve the American Dream on their own terms.

The show airs every Sunday, starting October 2nd at 10:30pm on HBO.

Tracklist

1. Kid Cudi – The New York Intro
2. Future Islands – Balance
3. Theophilus London – I Stand Alone
4. Mugison – I Want You
5. Blood Orange – Sutphin Boulevard
6. M83 – Midnight City
7. Soul Searcher – Can’t Get Enough (DJ Theory Remix)
8. Agoria – Heart Beating (feat. Kid A)
9. Avicii – Levels (Original Mix)
10. Oliver Koletzki & Fran – Hypnotized
11. The Joy Formidable – Austere
12. Little Dragon – Crystalfilm
13. Meek Mill – House Party (feat. Young Chris)
14. Buddy – Awesome, Awesome
15. Summer Camp – I Want You
16. Duck Tails – Killin’ The Vibe
17. Catcall – Swimming Pool

Trailer:

 

Free MP3 Download Made In America MP3 Download
 

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Magic Johnson to Run Soul Train, Vibe and Uptown + Magic Johnson on Soul Train Video with Jay Leno Tonight Show!

4 October 2011 by 1 Comment

Following up on an announcement earlier this year that Magic Johnson would become chairman of Vibe Holdings, the owner of Vibe and Uptown magazines and the Soul Train TV Show, Magic appeared on The Tonight Show and was surprised to see himself on the show in 1980. Check out the footage here.

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J. Walter Thompson Trend Report “Things to Watch” Music Edition September 2011 : Free Report Download

4 October 2011 by Leave a Comment

from JWTIntelligence.com:
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective. 
The report is the result of desk research conducted by JWTIntelligence throughout the year, inputs from JWT’s global planning network, and interviews with experts and influencers in the music industry, including Heidi Browning, svp of strategic solutions at Pandora; Mike O’Brien and Steven Huynh, co-founders and developers at Outloud.fm; and Sam Howard-Spink, Clinical Assistant Professor of Music Business, New York University Steinhardt’s Department of Music and Performing Arts Professions.

Click the button below to download the report.

Free JWT Research Report Download Things To Watch Music Edition

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Brian Bradley AKA The Astronomical Kid AKA Astro from Simon Cowell’s X-Factor – Stop Looking At My Mom! + FREE MP3 DOWNLOAD

3 October 2011 by Leave a Comment

If you are like us, then you were astounded at this young man, Brian Bradley from Brooklyn (home of soulhead.com), who absolutely floored the audience in Newark’s Prudential Center during the televised auditions on TV’s X-Factor. Prior to the taped performance, we get to meet Brian and hear of his desire to be bigger than Jay-Z and Kanye West, who recently released their duet album “Watch the Throne.” He could very well be on his way.

His performance began with an incredibly believable acting job where Brian seems genuinely angry at Simon, who seemed stunned, along with his co-hosts L.A. Reid, Nicole Scherzinger, Paula Abdul and the aforementioned Mr. Cowell. He ingeniously fused this stagecraft as the intro to his super cool “Stop Looking at My Mom”, a hip hop ode to his mother, who was in tears backstage with Brian’s step dad.

Brian proceeded to rip through this uncharacteristic performance of an original song and a rap song, both of which are typically precursors to the fat lady singing. However, with an old school boom bap production, solid lyrics, clear enunciation and a very strong hook, Brian had the crowd on its feet singing his refrain with him by the end. With so much of hip hop shrouded in materialism, it was really refreshing to hear such real talent with no curse words or negativity. It’s just a song about a son looking out for his mom. How sweet, pure, and in this case funky!

Astronomical Kid – Stop Looking at My Mom

Free MP3 Download Made In America MP3 Download

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